Digital TV Research estimated global SVOD will increase by 81% to 1.16 billion in 2025. The total will climb by 170 million in 2020 alone. Disney+ will be the biggest winner by adding 176 million subscribers between 2020 and 2025 to take its total to 202 million. Netflix will add 91 million subscribers, revealing growth even for the most established platform. No foreign platform are expected to enter China. China’s domestic players will account for 23% of the global total by 2025. Overall, the major impact of lock down has been a step rise in SOVD market.
